MIKE'S
Brand Concepts
collection of made up brand concepts
that include brand collateral + strategy + advertisments
I Love You Soy Much
Brand Description
I Love You Soy Much is a newly opened lactose-free and vegan Asian pastry cafe located in Downtown Toronto. I Love You Soy Much is built on the premise of providing delicious and nostalgic Asian bakery items to those who had to give up these treats due to their dietary restrictions. I Love You Soy Much understands how important these Asian baked goods have to people’s culture and believes no one should feel ostracized from their own culture due to their dietary circumstances. With this in mind, founder and sole proprietor, Mike Nguyen, launched I Love You Soy Much to bring back these delicious goods so everyone can enjoy them. Providing healthier alternatives to the classic Asian bakery recipes is a key factor in I Love You Soy Much and these recipes are all thanks to our small team of experienced pastry chefs. Our pastry chefs create our recipes by incorporating our in-house-made nut milks. These freshly baked goods are then delivered straight to your door via Uber Eats. Having our business sold through Uber Eats provides both us and our customers with the convenience of having their food delivered straight to their door.
Customer Canvas SWOT Analysis
Mood Board
Logo and Mascot Design
Product Mockup and Uber Eats Interface Mockup
Solair
Brand Description
Solair’s mission is to provide safe, reliable, and sustainable cooking appliances to those who are subjected to using charcoal-based methods to cook. Solair provides families in sub-Saharan Africa our sustainable solar-powered air fryer, the Solair Fryer, to let them enjoy their meals without suffering the dangerous consequences of charcoal. We believe that everyone should be able to eat their meals peacefully and not have to dwell on the fact that they are endangering themselves every time they burn charcoal to cook.
Brand Personality
Reliable, Simple, Straightforward, Versatile, Attentive
Brand Essence
Safe Solar Cooking
Brand Colour Palette
Gray and light orange are used as the primary colour palette, the light orange being the accent colour
Darker orange and the same light orange are used as the secondary colour palette.
Black and white is only used for the black and white variations of the logo and other basic graphics.
Brandmark
The chosen brandmark simplifies the branding and strips it down to the core of Solair’s essence. This brand- mark features a serif typeface that gives a simple and clean look to Solair. Using only a typeface and a small icon for the brandmark gives Solair a more modern, simple and luxurious appeal. By using a shooting star as an accent instead of a sun, Solair steers away from the generic, predictable branding path of a solar energy-centric brand. Furthermore, the substitution of a star in place of a sun on the brandmark is intentional as the name, Solair already suggests a solar-powered base company as well as the text underneath. The addition of the star is to reinforce the element of solar energy subtly, as the sun is considered a star. In the coloured variation of the logo, the star will be a different colour from the text becoming the accent.
Brand mark usage on backgrounds
Brand mark safety zone
Website Design
Bee Kind Toronto
Brand Description
This logo and banner were part of a group project regarding creating a brand based on solving a Toronto-based environmental issue. The Bee Kind Toronto company brings awareness to the ongoing extinction of bees within Toronto due to industrialization and habitat destruction.
Brandmark
The logo focuses on a bee motif creating a welcoming and warm connection.
Banner
The banner was created for a hypothetical booth at a trade show. The banner features the colour palette of the brand and the slogan.
