MIKE'S

Photography

collection of photography campaigns 

shoot + creatively directed + edited by me

Daily Bread Food Bank Campaign

 This campaign is to encourage Toronto folk to donate to the Daily Bread Food Bank and raise awareness. Focusing on photography, this project relies heavily on the photographic elements including set design and lighting. This assignment was set during the peak of COVID-19 which led to using an iPhone 12 Pro to substitute a traditional DSLR for the camera.


(2021)

PROCESS

  • Headline Brainstorming
  • Sketching/Storyboarding
  • Set Design
  • Lighting
  • Photographing
  • Photo Editing
  • Graphic Design

HYPOTHETICAL CLIENT

Toronto Daily Bread Food Bank 

TOOLS

Adobe Indesign, Photoshop, Lightroom, Adobe Lightroom for iPhone

Mean Girls  X Government of Canada

The idea behind this project was to create an engaging campaign that targets Gen Z regarding wearing face masks during the COVID-19 pandemic for the Government of Canada. This photography-oriented project inspired me to create an imaginary collaboration between the iconic pop culture movie, Mean Girls, and the Government of Canada. I recreated an iconic scene from the movie while shooting on a digital camera to create the ambience of the early 2000s. This campaign would be shown in high-traffic areas where Gen Z often find themselves such as transit terminals, malls, movie theatres and much more.


(2021)

PROCESS

  • Concept Brainstorming
  • Headline Brainstorming
  • Storyboarding
  • Lighting
  • Photographing
  • Photo Editing
  • Graphic Design

HYPOTHETICAL CLIENT

The Government of Canada

TOOLS

Adobe Indesign, Photoshop, Lightroom

Using Format